Yorkshire Dance

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Essentials of Dance Marketing

Event type: Workshop
Part of: Working with Artists

Wed 28 Mar, 3:00pm


Venue: Yorkshire Dance

Presented by: Antony Dunn and April Skipp

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0113 243 8765

Event Details

You’ve made a beautiful, breath-taking new dance work. Maybe you’re launching a brand new dance company. You’re excited about getting in front of some audiences. But how are you going to persuade them to come?

This workshop will equip you with marketing skills to help raise the profile of your work, your company and yourself.

Pick up tips on identifying audiences, writing good blurbs, using digital and social media, handling the media, understanding your own ‘brand’ and much more.

This informal and occasionally hilarious workshop will feature a mix of practical exercises and conversation, with examples of some truly great – and truly terrible – dance marketing…

Antony Dunn has worked in dance, theatre and literature marketing since 1997. He led the communications department of York Theatre Royal to win the TMA Award for Achievement in Marketing 2008, and was appointed Marketing & Communications Manager of Yorkshire Dance later that year.

April Skipp, winner of the Creative & Cultural Skills Intern of the Year Award in 2016, was appointed Marketing Officer at Yorkshire Dance later that year. Since graduating from Leeds Metropolitan University, April has gained experience in all aspects of Arts Marketing.

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