Essentials of Dance MarketingEvent type: Workshop Part of: Working with Artists
Wed 28 Mar, 3:00pm£10.00
Venue: Yorkshire Dance
Presented by: Antony Dunn and April Skipp
Alternatively, call the box office on:
0113 243 8765
You’ve made a beautiful, breath-taking new dance work. Maybe you’re launching a brand new dance company. You’re excited about getting in front of some audiences. But how are you going to persuade them to come?
This workshop will equip you with marketing skills to help raise the profile of your work, your company and yourself.
Pick up tips on identifying audiences, writing good blurbs, using digital and social media, handling the media, understanding your own ‘brand’ and much more.
This informal and occasionally hilarious workshop will feature a mix of practical exercises and conversation, with examples of some truly great – and truly terrible – dance marketing…
Antony Dunn has worked in dance, theatre and literature marketing since 1997. He led the communications department of York Theatre Royal to win the TMA Award for Achievement in Marketing 2008, and was appointed Marketing & Communications Manager of Yorkshire Dance later that year.
April Skipp, winner of the Creative & Cultural Skills Intern of the Year Award in 2016, was appointed Marketing Officer at Yorkshire Dance later that year. Since graduating from Leeds Metropolitan University, April has gained experience in all aspects of Arts Marketing.Back to all eventsBack to Working with Artists